Every year, right before school resumes, there is a mandatory ‘back to the school’ shopping time that involves heading to discount stores for stationery, hunting for the perfect bag, and buying new shoes at the nearest shoe store. In addition to these items, there is also one item that children in Kerala never seem to miss: the latest Popy umbrella.
In the last 25 years, Popy, Kerala’s top umbrella brand, has transformed the umbrella from being a mere commodity into a ‘must-have’ product.
A household name in Kerala since its inception in 1995, Popy has become known for its catchy jingles and quirky products. Moreover, Popy has become one of the most popular umbrella brands in the country. Popy umbrellas have explored every level of innovation, from neon-colored baby-sized umbrellas to those with Bluetooth connectivity and fans.
Umbrellas that run in the family
“During my school days, my classmates would ask me about the new umbrellas that were yet to be launched, and they would always be curious to know what the quirky element for that year would be,” he explains.
“My father, on the other hand, would always come to me for feedback on the products and would consult with me to see whether children enjoyed the products. Even my grandfather for that matter was very keen on knowing children’s opinions, and I think that was one of the biggest winning factors for the brand,” he adds.
So why the name Popy?
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Popy even created the ‘Popy Kids Club’ where children could dial their number to speak to a fictional ‘Popy uncle’. Almost 8-10 lakh kids signed up for the club in just a few months, making it an instant success with Popy’s younger fans.